Guide How to Maximize the Benefits of Trade Shows to Advance Your Business

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Go out of your way to initiate relationships with other exhibitors. They may need your products and services or be in a position to refer you to others. Also, you might find a new source of customer leads or potential business partners for your company.

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Remember that making a trade show experience a success doesn't end when the trade show is finished; a trade show is a source of leads, not clients. Tradeshow Week Magazine On-line allows you to search the globe for upcoming trade shows specific to your industry. Visit tsw. An offer of membership in our legal plan is not an endorsement or advertisement for any individual attorney. The legal plan is available in most states. Disclaimer: Communications between you and LegalZoom are protected by our Privacy Policy but not by the attorney-client privilege or as work product.

Seven Steps For A Successful Trade Show

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Vendor Booth Tips I Wish I Knew Before Displaying At A Trade Show

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Here are four strategies that can help your business maximize its ROI at a trade show.

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Legal plans Browse attorney directory Legal document review Speak with an attorney. Check order status Contact us Visit our resource center. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance. What are you looking to accomplish at the tradeshow? What is your purpose for being there?

9 Steps to Revitalize Your B2B Tradeshow Marketing Strategy

For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show. For larger tradeshows, consider writing a series of blog posts as a guide to the event, covering things such as:.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Face-to-face meetings are a great way to nurture leads or even close a deal.

Trade shows and exhibitions

Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations.

This will determine how you set up your space. One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting.

Editor's note: Need a trade show display for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.

Interested in exhibiting at an upcoming Minnesota Society of CPAs event?

A great way to publicize your business's presence at the trade show is to sponsor something. Sponsorship can bring a lot more attention and drive traffic to both your trade show booth and your website. The benefit of sponsorship is that your brand is mentioned on the show's official website and in its literature, emails and social media marketing posts. It's an excellent opportunity to get your business's name out to a wide variety of exhibitors and show attendees, as well as people who just browse the show site.

A year in advance of each trade shows and conferences, organizers put out a call for speakers and often outline the topics that attendees might be most interested in. If you find a topic that you can deliver expertly, possibly in conjunction with a large industry client, your business will be in front of dozens or even hundreds of people.


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  4. Depending upon the show and the nature of your participation, speaking at events could be a good way to generate buzz for your business and increase your brand recognition. Success at a trade show can be defined by more than the number of leads you acquire by standing in the trade show booth. It can also include the relationships you form and the visibility you gain.

    Before exhibiting at your next trade show, consider how incorporating one or more of these ideas could help your business make a big impact in your industry.